Alexandra Whaley

My collection of different creative concepts that have been shared with the clients over the years

On February 2, 2023, the Joenja coming soon webpage went live. Designed the webpage and signup form teasing the launch of Joenja.

joenja.com

ENDO is one of the largest congresses for endocrinologists. In 2022 it was hosted in Atlanta Georgia. Seeing as Atlanta is the Hollywood of the east coast I had come up with the theme of a movie set where we can put the "spotlight" on the patients. There was a verity of different things to do at the booth from watching movies, and reading about the cast (patient profiles) to finishing the script where HCP were asked to help finish prompts about a patient. Overall turn out was a success.

Came up with and designed the GHD DSE campaign. A microsite, infographic poster, and brochure were created round this campaign.

At the end of 2021, the campaign was the winner of the Pfizer Rare Rockstar Awards. Then in 2022 the website won a gold Aster Award and a gold DAVEY DAVEY Award.

Taking a pre-existing placemat and designing it to be an interactive PDF for Pfizers Bold Move 3.3 initiative.

Designed for the US markets ACROLINE patient brochure series. The 4 brochures address slightly different topics but they all fall under the topic of having acromegaly and how the paitnet can adjust their life when being diagnosed.

The brochure was designed to help patients navigate conversations between them and their HCP. The brochure breaks it out by different topics and under each topic, there are questions suggesting the reader address with their HCP. The brochure was built to 8inx8in, smaller so that way it is easier and more discrete when the patient carries it about.

Took a pre-existing insurance roadmap brochure and designed it to be an interactive PDF for Pfizer's Bold Move 3.3.

Took a pre-existing flash card and designed it to be an interactive PDF for Bold Move 3.3. While the flash card did not have too much content I had come up with a way to make it a little more interesting with making the body have hot spots where you can click and revile the different symptoms.

Pfizer had a massive digital initiative starting in 2021 called Bold Move 3.3. That initiative was to migrate and or build branded HCP site using their new Galaxy template. Caverject is an old brand that has done nothing within the past 15 years. The brand needed to be brought into the present day with a tight budget. One simple thing that was done was we update the color palette, typeface, and icons. The brand then moved into the next phase of building the HCP site. The site seen here was designed for the global team

Designed an interactive PDF for Estring in response to having to produce new content for Bold Move 3.3.

Pfizer had a massive digital initiative starting in 2021 called Bold Move 3.3. That initiative was to migrate and or build branded HCP site using their new Galaxy template. Toviaz while an older branded did not have an HCP site. As one of the main digital creative leads took the branding that we preexisted modernized it and designed it within the Pfizer templet.

The modular content is a massive document that is broken out by the audience and covers all the different claims and data used. The full document is about 150 pages and was created so the different markets had one document that they can reference too when pulling claims.

While designing and organizing the modular content was a feat in itself explaining it was another challenge. To help explain what modular content is a guide was created to help break down the function and purpose.

During the initial shutdown of covid, one of the quick strategies that we had come up with was digital leave-behinds. Focusing on quick facts broke out this leave behind into 6 key points.

The original ask was to come up with 2 creative digital banner ads. The first one addresses the positives of OFEV while the second address how relentless pulmonary fibrosis. Several concepts were present but the ones seen here are what was selected. Seeing as these ads where for the global team to share with the other markets a guide was designed to help brake down the creative and strategic thought process.

Updated the digital core visual aid with the new campaign and data. The full CVA is much larger and goes into a lot of detail with regard to their core claims.

With the launch of the Maveryt GPS campaign, came a variety of different print materials for HCPs. The core visual aid was a 12 page brochure while some of their small leave behinds where 4 page brochure

Bracco ONE is an e-detaling app, designed specifically for the Dell Inspiron touch screen and the Bracco Diagnostics sales force. The app houses sales materials and is able to pull data from the user.

The CereLink digital campaign, had  two phases; an unbranded  and a branded campaign.  Both campaigns consists of a two eblast series linking to a website. 

Designed a 12 page sales brochure and sales aid app.  Along with the launch materials, worked closely with 3D animators concept and storyboarded the CUSA Clarity Setup Video.

Built a campaign around the “What-If” character. The campaign consists of redesigned the Epinephrine Injection, USP Auto-Injector website for patient and HCP; a FAQ brochure and poster for doctors offices.

Designed a sales aid brochure highlighting Integra’s new productions that where acquired during the Codman acquisition.

Built assets for the “inner beauty” campaign such as a 8 page brochure, banners and magazine ads.

Redesigning the REALITYRx website and is currently in the process of being built. To view the dev website click here. Please note that this website is not done.

Celsion Corporation is an oncology company with innovative cancer treatments. Was able to partake in the redesigned the Celsion website.

Designed promotional materials to celebrate the acquisition of Sancuso.

Storybareded and art directed 2 instructional videos and a VR video. These videos where displayed and featured at RSNA 2018. 

Concepted and designed a sales aid for Omnigraft; a bilayer dermal regeneration matrix used to treat diabetic foot ulcers.

Designed emails and print ads for the 2016 spring collection.

Built the site map, wire frame, designed the logo and worked in the WordPress backend of the South Orange Country Day School website. South Orange Country Day School is a montessori located in the heart of South Orange, New Jersey.

Built the site map, wire frame, designed the logo and worked in the WordPress of the website. In addition, designed digital and print promotional materials D&I Fitness.

Established brand guidelines for the Hipcycle brand and designed info graphics for social media.